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WARNING – RANT AHEAD

I’m stunned.  This is the kind of wrong-headed crap you get when you put two people (Messes Hammer and Howe) who care not for the genre they are supposed to promote in charge of the Sci Fi channel.

These execs think it’s just a peachy keen idea to change the name of the channel to “SyFy”….  What?   Am I going mad??  Their reason boils down to – The name Sci Fi is too generic to trademark!  You’d think that would also have been a concern back in 1992 when the channel was launched.  Apparently they are a little slow on the up take.  Another “reason” by the evil exec twins from hell is that the term “Sci Fi” is too limiting.  Let me see if I understand.  To call a channel that shows Sci Fi the Sci Fi channel is limiting???  How exactly?  If the channel was showing DIY or scrap booking shows then I could see that limiting things to remodeling your bathroom to look like the bridge of the Enterprise or stenciling memory books with nothing but picture of Han, Luke and Yoda might indeed be a little limiting.  However they have decades of quality material across the massive range of all things that fall under the category of Science Fiction to pull from.  The only limiting thing I can see here is their intellect!

To be honest The poor old Sci Fi channel has gone through rough times ever since some fool handed Ms Hammer the reins about 8 years ago.  She has messed with the format, messed with the line up, even introduced wrestling (yes, wrestling that most note-worthy of Science Fiction activities) to the channel.  All in all doing much more harm than good.  Now to add insult to injury, they tells us that the universal name that refers to all the things that the fans know and love isn’t good enough for them..

I find this nonsense ill-advised, un-necessary and insulting.  If it wasn’t for the odd successful show like Battlestar Ms Hammer’s tenure at the Sci Fi channel would have been a complete disaster.

Advertising – Sci Fi Channel Has a New Name – Now, It’s Syfy – NYTimes.com.

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